Ever wondered how do certain websites always show up on a search engine? Or probably how can you make your website visible on the first page of the search engine? Search Engine Optimization is the process that helps your business to gain visibility through algorithms that benefits your business. A customer can be taken to your website with the help of SEO. SEO includes various strategies and actions to make your website rank higher on a search engine. It has two types of optimization:

• On page
• Off-page

Certain actions that take place on the webpages of your business website are called On-page SEO that makes your website visible on a higher rank on a search engine. While actions that take place on other websites or social media that may increase your search rankings are called Off-page SEO.

Here’s why SEO is important for your business:

• Organic Search: With the help of SEO, organic search increases the direct traffic to your website. Optimizing your website according to the SERPs will make your website rank higher. Any user visits websites that show up at the start of the search results.
• Cost-effective: Since SEO is an organic way to gain website traffic, the cost reduces in comparison with PPC. Instead of paying each time a user clicks your ad, your website remains above at the search engine results as long as the users keep clicking on your website link.
• Optimal User Experience: When a user visits your website, chances are that he may turn into a customer. For this, having concise and curated content for your website is important. This ensures optimal user experience because of On-page SEO that shows in the search results of the user.
• Long-term Strategy: A well-planned SEO strategy will ensure long term benefits for your business. The more time and efforts you will invest in your SEO, the better the outcome will be I.e. the longer your website will be on the search rankings.

Implementing a proper and strategized SEO plan can help your business grow in terms of digital media.