SAVPL was founded by Mr. Sanjeev Nagpal with the primary goal of finding a solution to the environmental and health hazard in the form of open field Paddy Straw burning. SAVPL is world’s first ever company to set up a Biogas plant that utilizes only Paddy Straw as the sole feed.
OBJECTIVES:
- Create awareness about the company
- Set up an online presence
- Attract people towards the product
- Increase customers and sales
- Become predominant in its region; offline as well as online
CHALLENGES:
- Zero presence on social media
- Only selected offline customers
- Limited to an area
MERAKI STRATEGY:
SAVPL was looked upon by the team with a strategy that was majorly sales oriented. At first, we created SAVPL’s social media pages and simultaneously designing an E-commerce website. We also provided photography services to shoot good quality product pictures. Later, ads were run with the help of the pictures that attract new customers each day. Retargeting ads usually run to target the audience that have already visited SAVPL’s website. The campaign was run on demographic basis with sales intent.
THE SUCCESS SAGA:
- 500+ orders
- 5 lakhs+ impressions